In November 2024, I conducted a career planning workshop at HKUST’s School of Science, sharing essential skills for personal branding and success in the digital industry.

HKUST Career Workshop

Workshop Content#

Personal Branding Fundamentals#

  • Building a professional online presence
  • LinkedIn profile optimization strategies
  • Content creation for career visibility

Job Hunting in the Digital Age#

  • Effective job search strategies for tech and digital roles
  • Leveraging social media for career opportunities
  • Networking in the digital industry

Career Planning Tools#

  • Digital tools for career path planning
  • Skills assessment and gap analysis
  • Industry trend awareness

Workshop session

Key Takeaways for Students#

  • Practical personal branding techniques
  • LinkedIn optimization checklist
  • Social media strategy for career development
  • Industry insights from a digital marketing professional

Ideal for schools and organizations seeking career coaching for students and young professionals. Contact me to learn more.