Professional Overview

“The best marketing doesn’t feel like marketing.” — Tom Fishburne

I am a seasoned digital marketer based in Hong Kong with 13 years of experience in the Southeast Asia market. My expertise spans content marketing, website development, search engine optimization, and e-commerce strategy. I help businesses navigate the digital landscape to achieve sustainable growth and meaningful connections with their audiences.

Core Expertise

AI Application and Education

  • AI-driven marketing solutions and automation
  • AI tools training and workshops for teams
  • Integrating AI into business processes
  • Educational content and seminars on AI trends

Content Marketing

  • Strategic content planning and execution
  • Audience engagement optimization
  • Conversion-focused content development
  • Storytelling for brand development

Website Development & Marketing

  • UX/UI optimization for conversion
  • Website performance analytics
  • Content management systems (CMS)
  • Mobile responsiveness implementation

Search Engine Optimization

  • Technical SEO audits and implementation
  • On-page and off-page optimization
  • Keyword research and strategy
  • Analytics and performance tracking

E-Commerce Strategy

  • Digital marketplace optimization
  • Conversion rate optimization (CRO)
  • Customer journey mapping
  • Sales funnel development

Production and Event Marketing

  • Event planning and on-site execution
  • Marketing campaigns for product launches and events
  • Cross-channel event promotion
  • Creative production for digital and physical events

Professional Experience

I’ve collaborated with brands across multiple industries including retail, technology, education, and hospitality throughout Southeast Asia. My approach combines data-driven insights with creative solutions to deliver measurable results for clients.

Key achievements include:

  • Increased organic traffic by 180% for a regional e-commerce platform
  • Developed content strategies resulting in 45% higher engagement rates
  • Implemented SEO strategies delivering 200% ROI for marketing investment
  • Led website redesigns that improved conversion rates by 35%

Awards & Recognition

The 4th Chang Kuo-sin Award for the Young Aspiring Communicators

The 4th Chang Kuo-sin Award for the Young Aspiring Communicators, HKBU
Silver Medalist in Commentary Category
View more information

Beyond Marketing

When I’m not developing digital strategies, I’m pursuing activities that fuel my creativity and wellbeing:

  • Running: Participating in local marathons and running events across Hong Kong
  • Hiking: Exploring Hong Kong’s diverse trail systems from coastal paths to mountain peaks
  • Trail Running: Combining passion for running with nature exploration through trail running events
  • Photography: Documenting urban landscapes and natural environments through visual storytelling

Let’s Connect

I’m always open to discussing new opportunities, collaborative projects, or just exchanging ideas about digital marketing trends.

📧 Email: [email protected]
🔗 LinkedIn: Connect with me
🌐 Portfolio: View my work