Key Takeaways#

  1. A seminar conducted by CPAHK and SME Lab to advocate digital transformation in Hong Kong’s beauty and cosmetic industry
  2. Tony Tsui @ W Digital was one of the guest speakers — topic: how to generate traffic and buzz on Threads, Meta’s new social media platform
  3. Moderated a fireside chat with Sharon Luk, ex-Miss Hong Kong and founder of Sharon’s Workshop

Event Poster#

CPAHK-SMELab-Guest-Talk-Poster

Event Overview#

Hong Kong, 23 October, 2024 - SME Lab and CPAHK held a seminar focused on digital transformation in cosmetics, beauty, medical, and healthcare industries. Over 50 mid-to-senior-level participants engaged in discussions on online selling and KOL live selling strategies.

CPAHK SME Lab Seminar

Guest Speakers#

  1. Sam Sio, founder of SME Lab

Sam Sio

  1. Vincent Kan, Deputy GM of Shopline Hong Kong

Vincent Kan

  1. Steven Tse, OneKey Media, official Tencent WeChat Partner

Steven Tse

  1. Sharon Luk, founder of Sharon’s Workshop

Sharon Luk

  1. Tony Tsui, media & marketing consultant, CPAHK

Tony Tsui

Key Insights#

  1. Essential Elements for Digital Transformation: Sam Sio emphasized that successful digital transformation requires clear vision, aligned organizational goals, and a focus on customer needs.
  2. E-commerce Insights: Vincent Kan provided insights on leveraging data and analytics from Shopline to optimize e-commerce strategies, highlighting the importance of understanding consumer behavior.
  3. Chinese Live Selling Landscape: Steven Tse discussed the norms and trends in Chinese live selling, offering a comprehensive overview of its growth.
  4. Content Strategy for Threads: Tony introduced Threads and outlined effective content strategies to engage audiences and enhance brand visibility.
  5. Fireside Chat with Sharon: Sharon shared her experiences in live broadcast and online selling, encouraging all business owners to take the first leap into new marketing trends.

Fireside Chat with Sharon Luk on KOL and live selling strategies

Special Thanks#