Projects on Tony Tsui — AI Evangelist & Digital Marketing Professional

Construction RPA & AI Automation Workshop

Sat, 06 Sep 2025 00:00:00 +0000

Workshop Overview

On September 6, 2025, I conducted an interactive RPA (Robotic Process Automation) and AI automation workshop for a forward-thinking construction company. This hands-on session engaged 25 construction engineers in exploring automation technologies for traditional construction workflows.

Gallery

Workshop Structure

Interactive Learning

AI Terms Gaming Session

Gamified introduction to AI and RPA terminology
Real-world construction scenarios for context
Team-based learning activities

Introduction to RPA & AI Workflow

AI Coaching Workshop at Prudential

Thu, 14 Aug 2025 00:00:00 +0000

Event Overview

On August 13, 2025, I conducted an AI coaching workshop at the Prudential Office in Tsim Sha Tsui, engaging over 60 participants from the insurance team to explore how AI can revolutionize personal productivity and professional performance.

Workshop Content

AI Fundamentals for Insurance Professionals

Understanding AI capabilities in the insurance context
Current AI trends impacting the financial services industry
Practical AI tools for daily workflow enhancement

Sales Performance Enhancement

AI-powered client prospecting and lead qualification
Automated follow-up systems and client communication
Data-driven sales strategy optimization

Client Service Transformation

Personalized client experience through AI insights
Automated policy analysis and recommendation systems
AI-enhanced risk assessment and underwriting support

Workshop Format

Interactive presentation with real-time AI demonstrations
Group exercises applying AI concepts to insurance scenarios
Q&A session addressing specific team challenges

Key Outcomes

Participants gained:

Saramonic K9 UHF Wireless Microphone Launch

Sun, 20 Jul 2025 00:00:00 +0000

Project Overview

On July 19, 2025, the Saramonic K9 Global Launch Hong Kong event successfully showcased the new UHF Digital Wireless Microphone at Lai Chi Kok, attended by over 40 professionals from the film and audio production industries.

Event Highlights

Product Demonstration

The Saramonic K9 features UHF digital wireless transmission technology, delivering professional-grade audio quality with extended range and reliability. Attendees experienced hands-on demonstrations of the microphone’s capabilities.

HK WordPress Meetup: Plugin Strategy Talk

Mon, 07 Jul 2025 00:00:00 +0000

Project Overview

As a guest speaker at the Hong Kong WordPress (HKWP) meetup on July 7th, 2025, I presented a comprehensive overview of two essential WordPress plugins: Omnisend and Formspree.

Presentation Focus

Omnisend - Email Marketing Automation

E-commerce email marketing workflows
Automated customer journey mapping
Integration with WooCommerce
Segmentation and personalization features

Formspree - Form Handling Simplified

Serverless form processing for WordPress
Spam protection and validation
Custom form workflows without backend code
Integration examples and best practices

Community Impact

Shared practical plugin knowledge with 30+ WordPress developers
Demonstrated cost-effective solutions for small businesses
Facilitated Q&A on WordPress development best practices
Contributed to Hong Kong’s open-source community

Four Trails Documentary: Post-Screening Moderation

Sun, 20 Apr 2025 00:00:00 +0000

In collaboration with EDKO Films and Fitz.hk, I moderated post-screening discussions for the award-winning documentary “Four Trails”, creating engaging dialogues between filmmakers, athletes, and audiences.

Event Overview

Role: Post-screening Discussion Moderator
Sessions: Two successful moderation events
Featured Athletes:
- Jacky Leung (First Sub-50-hour Four Trails finisher, 2021)
- Law Kai Pong (Four Trails survivor, 2021)
Partners: EDKO Films, Fitz.hk

Key Contributions

Panel Management: Facilitated insightful discussions with ultra-marathon runners
Audience Engagement: Created interactive Q&A sessions
Content Curation: Balanced technical running aspects with general audience interest
Media Partnership: Collaboration with Fitz.hk as media partner

Event Gallery

Beauty Salon Festival 2025

Fri, 07 Mar 2025 00:00:00 +0000

In response to the increasingly competitive beauty industry in Hong Kong, we orchestrated the Beauty Salon Festival 2025 — an enrichment talk designed to empower local beauty professionals.

Event Details

Date: 7th March 2025
Time: 2:30pm – 5:00pm
Venue: Orient International Tower, Lai Chi Kok
Organizer: CPAHK
Guest Speakers: HKT, Cyberport, CHOA, YumTake Marketing

Services Provided

Event Logistics & Operations: Seamless venue, equipment, and participant coordination
Professional MC: Master of Ceremony services by Leslie Yan
Technical Setup: Audio-visual arrangements for optimal presentation delivery

CPAHK Digital Transformation Webinar (DTSPP)

Thu, 19 Dec 2024 00:00:00 +0000

On December 19, 2024, CPAHK hosted a successful webinar attracting over 20 merchants from Hong Kong’s beauty and cosmetics sector.

About DTSPP

The Digital Transformation Support Pilot Programme (DTSPP), an initiative by HK Cyberport, assists SMEs in adopting ready-to-use digital solutions. The program features a 1:1 matching funding scheme to improve operational efficiency and competitiveness.

Topics Covered

E-commerce strategy for beauty and cosmetics
Website marketing and digital advertising
Cross-border e-commerce opportunities
Practical digital solutions for SMEs

Joseph Ho, Chief Supervisor of CPAHK, stated: “This webinar is a step towards empowering our local businesses to embrace digital solutions essential in today’s market.”

HKUST Career Planning Workshop

Fri, 22 Nov 2024 00:00:00 +0000

In November 2024, I conducted a career planning workshop at HKUST’s School of Science, sharing essential skills for personal branding and success in the digital industry.

Workshop Content

Personal Branding Fundamentals

Building a professional online presence
LinkedIn profile optimization strategies
Content creation for career visibility

Job Hunting in the Digital Age

Effective job search strategies for tech and digital roles
Leveraging social media for career opportunities
Networking in the digital industry

Career Planning Tools

Digital tools for career path planning
Skills assessment and gap analysis
Industry trend awareness

Saramonic WiTalk9 Global Launch

Thu, 31 Oct 2024 00:00:00 +0000

Key Results

50+ participants from Hong Kong’s pro video and audio industry
3 keynote speakers sharing on-job experience
Pre & post-event marketing via KOL user-generated content

Overview

Saramonic officially launched its new flagship model, WiTalk9, that evening. Building on the professional stability of the WiTalk series, this headset introduces more advanced features for high-intensity filming environments.

Event Operations & MC Service

WiTalk9 has been certified by Hong Kong’s OFCA Communications Authority. With innovative features, this headset redefines communication in professional environments.

CPAHK & SME Lab Seminar: Threads for E-Commerce

Thu, 24 Oct 2024 00:00:00 +0000

Key Takeaways

A seminar conducted by CPAHK and SME Lab to advocate digital transformation in Hong Kong’s beauty and cosmetic industry
Tony Tsui @ W Digital was one of the guest speakers — topic: how to generate traffic and buzz on Threads, Meta’s new social media platform
Moderated a fireside chat with Sharon Luk, ex-Miss Hong Kong and founder of Sharon’s Workshop

Event Poster

Event Overview

Hong Kong, 23 October, 2024 - SME Lab and CPAHK held a seminar focused on digital transformation in cosmetics, beauty, medical, and healthcare industries. Over 50 mid-to-senior-level participants engaged in discussions on online selling and KOL live selling strategies.

Business Mama Group 6th Anniversary

Mon, 07 Oct 2024 00:00:00 +0000

On September 27, 2024, the Business Mama Group (BMG) celebrated its sixth anniversary with a grand dinner, attracting over 100 guests. The event took place in Jordan, themed “When Flowers Bloom, Butterflies Come.”

Services Provided

PR Service and Run-Down

Professional PR services ensured smooth operations with a detailed run-down keeping everything on schedule.

Master of Ceremonies

An engaging MC hosted the evening, guiding guests through each segment of the event.

Deity Microphones Master Class - 'How to Lav'

Fri, 23 Feb 2024 00:00:00 +0000

Hong Kong, 22 February 2024 - Deity Microphones, in collaboration with Viviana Sound Solutions, presented the Master Class Reality Show: How to Lav at the Wave in Kwung Tong, Hong Kong.

Event Video Recap

The Master Class focused on professional audio recording for reality shows, outdoor TV programs, and performing arts, led by renowned audio expert Daniele Turi, CEO of Viviana Sound Solutions.

Video Digital Marketing Talk at HKPOLYU SPEED

Mon, 30 Dec 2019 00:00:00 +0000

In December 2019, I delivered a 60-minute talk at HKPOLYU SPEED on the impact of video marketing in digital marketing. The audience comprised up to 50 part-time diploma students enrolled in digital marketing modules.

I extend my gratitude to Emily and Dr. Ken Fong for their kind invitation. The discussion that followed was both insightful and positive, enabling a fruitful exchange of ideas on leveraging video in digital marketing strategies.